The Edge icon is the foundation of the logo. It is developed from a perfect circle conveying equality and balance. The mark reads as a lowercase ‘e’, whilst also referencing the power symbol.
Using a refined line weight it is both bold and elegant, and it is instantly recognizable. The colour is striking and engaging and will ensure standout amongst the plethora of cryptocurrency brands.
The Edge icon is a standalone symbol used in isolation when the wordmark is not appropriate or relevant, for example as a currency symbol.
The Edge wordmark is the primary logo for the brand. The wordmark is constructed using the ‘e’ icon. The ‘g’ is the same shape flipped and rotated. The ‘d’ is derived from the same circular shape. This creates an even, balanced mark which conveys the brand ethos in a clear and elegant way. The four linked circles can be seen as nodes, connected across the edge network.
The primary wordmark should be used whenever possible to represent the brand.
The alternative wordmark is constructed from the same elements as the primary mark. However it is organized in a square format allowing it to fit into different shaped spaces, whilst maintaining overall brand recognition.
This mark should be used sparingly but can be used as an alternative to the primary wordmark.
Hexadecimal Colour Codes